USAA has chosen Adobe. EMMsphere is the only partner in the world fluent in both Aprimo and Adobe — and we already know your current processes. This isn't a cold start. It's a handoff to the team that already knows the answer key.
Every step below is a real decision point USAA will face between now and go-live. Here's what changes at each one when EMMsphere runs it.
Years of BU-specific compliance logic, approval chains, and brand governance are encoded into your current environment — most of it undocumented anywhere else. We built or have been exposed to much of the current version of your environment, so this is not a mystery to us.
The direction is set. The open question isn't "which platform" anymore — it's which partner can keep the transition from costing USAA a year of rebuilding process knowledge and retraining users.
Not a rebuild from a blank canvas, a complete re-imagining of workflow, WIP assets, offer management, disclosure approvals, etc. Every capability gets translated by consultants who hold both systems' data models in their heads at once — because we're certified and active in both Aprimo and Adobe.
Institutional knowledge of USAA's process means fewer surprises at cutover, not a discovery phase that runs in parallel with your go-live deadline.
Adoption doesn't stall the moment the migration is marked "done." The same team that built the translation stays on to run change management, training, and support inside Workfront.
EMMsphere is the only partner certified and actively working in both Aprimo and Adobe — not an Adobe shop learning Aprimo from the outside.
We've supported USAA's Aprimo environments since 2022. Your governance model, brand rules, and edge cases are already documented on our side — no discovery phase required.
Two decades of managing enterprise marketing solutions through exactly this kind of platform change, for organizations with USAA's scale and compliance bar.
Aprimo to Adobe is a migration path we've run, not a first attempt. The risks are known quantities to us before day one.
There are major philosophical differences between Aprimo, Adobe, and other compliance and marketing apps in use at USAA. Most decisions made within the old ecosystem need to be challenged to take advantage of the new technology environment. Old process decisions need critical assessment against the new operating model. Alignment of functionality must be reimagined with feature sets in the new environment as well as with a fresh eye to the impacts AI will have on capabilities.
We can tell USAA the new feature-fit mapping — in half a day. Our certified consultants review your environment and deliver a prioritized, actionable roadmap you can take straight to leadership.
Grab time with Brian Brownrigg, CEO of EMMsphere, to map out timing, scope, and who else needs to be in the room.