EMMsphere
Prepared for USAA
USAA
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EMMsphere
Aprimo → Adobe Workfront transition

You've decided to move.
What's next?

USAA has chosen Adobe Workfront. EMMsphere is the only partner in the world fluent in both Aprimo and Workfront — and we're already inside your processes today. This isn't a cold start. It's a handoff to the team that already knows the answer key.

The path you're on

A migration is a sequence,
not an event.

Every step below is a real decision point USAA will face between now and go-live. Here's what changes at each one when EMMsphere runs it.

Today

Aprimo, configured around USAA's rules

Years of compliance logic, approval chains, and brand governance are encoded into your current environment — most of it undocumented anywhere else. We manage that environment right now, so none of it is a mystery to us.

Decided

Adobe Workfront selected

The direction is set. The open question isn't "which platform" anymore — it's which partner keeps the transition from costing USAA a year of rebuilt process knowledge and re-trained users.

Translation

Aprimo logic mapped to Workfront logic

Not a rebuild from a blank canvas. Every workflow, approval, and integration gets translated by consultants who hold both systems' data models in their heads at once — because we're certified and active in both.

Cutover

One de-risked window, not a parallel-run scramble

Institutional knowledge of USAA's process means fewer surprises at cutover, not a discovery phase that runs in parallel with your go-live deadline.

Day 2

Managed service continues, same team

Adoption doesn't stall the moment the migration is marked "done." The same team that built the translation stays on to run change management, training, and support inside Workfront.

Why EMMsphere

We're not pitching in. We're already in.

01

Fluent in both platforms

EMMsphere is the only partner certified and actively working in both Aprimo and Adobe Workfront — not a Workfront shop learning Aprimo from the outside.

02

Already your Aprimo partner

We manage USAA's Aprimo environment today. Your governance model, brand rules, and edge cases are already documented on our side — no discovery phase required.

03

20+ years in marketing ops transformation

Two decades of managing enterprise marketing solutions through exactly this kind of platform change, for organizations with USAA's scale and compliance bar.

04

Done this exact move before

Aprimo to Adobe Workfront is a migration path we've run, not a first attempt. The risks are known quantities to us before day one.

Half-day workshop

Before the migration: know exactly what you're moving.

Most Workfront environments drift. Configurations that made sense at go-live become obstacles. Teams work around the system instead of through it. AI and automation sit untouched. And leadership wonders why time-to-market isn't improving.

We can tell USAA exactly what's holding the current environment back — in half a day. Our certified consultants review your environment and deliver a prioritized, actionable roadmap you can take straight to leadership.

  • Configuration & governance
    Find what's broken and why.
  • Adoption & user sentiment
    Understand why teams avoid it.
  • Analytics & data
    Surface insights leadership actually cares about.
  • AI & integrations
    Unlock the capabilities you're already paying for.
Next step

Let's talk about what's next.

30 minutes with Jennifer Gardiner to map out timing, scope, and who else needs to be in the room.