EMMsphere
Prepared for Arthrex
Arthrex
×
EMMsphere
Arthrex MRM-DAM program, FY25 to FY26

Demand went up. Delivery got faster anyway.
Now fix what's still slowing it down.

As part of the MRM-DAM team, EMMsphere helped Arthrex make hidden bottlenecks measurable, stand up program governance, and launch the first new workflow in years, which ran 2.7x faster than standard projects. The next gains are in process, not tools.

Results as of April 2026

What we delivered together.

The Expedited Workflow Pilot, the first new workflow in several years, went live April 1. After one month, reviewers knew when and how to engage, PMOs spent less time on admin fields, and urgent work was clearly flagged instead of managed by guesswork.

Expedited Workflow Pilot

One month after go-live
52%less time in Final Review
88%less time in Creative Review
67%shorter expedited cycle time
2.7xfaster completion than standard projects
What the team is seeing: reviewers are completing work faster because defined paths show them exactly when and how to engage.
Program-wide, FY25 vs. FY26
~3.5 workdays

Faster average project delivery year over year, while demand climbed from ~800–900 to ~1,100–1,200 requests a month.

44%  42%

Average rework rate, down two points. At Arthrex's volume, that's well over a hundred projects that didn't loop back.

72  45 days

Added time per Requester Review reviewer, down from earlier readouts as review cadence and expectations tightened.

How the program got here

Each step made the next one possible.

AI doesn't fix a program that can't see itself. Here's the groundwork we helped put in place, and the work still open.

Starting point

Blended averages hid the real story

Overall SLA looked fine. Underneath, document-heavy work ran late while video and media finished weeks early, and nobody could see where the time was actually going.

Visibility

Hidden problems became measurable

We worked with Arthrex's Data Analytics team to add dashboards for demand vs. completion, intake lag between JIRA and Aprimo, reviewer load, review lifecycle bottlenecks, and portfolio health. Leadership now sees differences by asset type and department, not one blurred number.

Governance

An operating model, not a to-do list

We helped instantiate MRM-DAM Program Governance as a three-tier operating model with a Governance Council and Steering Committee and consolidated scattered backlogs into one stakeholder-ranked backlog.

Process

The Expedited Workflow Pilot went live

Streamlined intake, defined paths, standardized steps, and clear prioritization for urgent work, with review times down sharply in the first month.

Still open

The fixes are known. They aren't finished.

First-time-right intake beyond the pilot, a Master Claims Library, ranked Web + Mobile review options, and about 25 documented AI use cases. The groundwork is there. The process changes that unlock it are next.

Still on the table

The program data points to where the next gains are.

The existing dashboards as well as the insights we helped stand up surfaced these gains. They aren't execution failures. They're waiting time, intake quality, and planning, and every one has a process fix.

+45 daysadded per Requester Review reviewer, despite a 3-day median

Requester Review is the biggest schedule drag

The work itself is quick. The wait is not. Reviewer availability, unclear ownership, and escalation gaps turn short reviews into long queues.

The lever: fold Requester Review into intake, and change how and when reviewers get assigned, with more automation and less overengineering.

~42%average rework, near 70% for text and document work

Rework starts at intake

High rework tracks with text-heavy and regulated assets such as bulletins, brochures, and surgical techniques. The issue is upstream readiness, not production speed.

The lever: "first-time-right" intake with clear prerequisites and claims managed as first-class assets.

+274net new projects added to the backlog in FY26 to date

Demand is outpacing completions

Incoming requests grew faster than the team's output, and there's no structured planning process across departments and Product Managers to smooth it out.

The lever: a centralized planning process, so demand is visible before it lands as requests.

3activity types drive most of the delay and multi-reviewer load

Delay is concentrated, not everywhere

Documents, upload requests, and branding materials dominate volume and run consistently late. Brochures alone average nearly 23 days behind schedule.

The lever: standardized templates and workflows for brochures, bulletins, presentations, and taxonomy pages.

Why EMMsphere

We know exactly where things left off.

Part of the MRM-DAM team

We worked inside Arthrex's MRM-DAM program through April 2026. Your workflows, data, departments, and open backlog aren't new to us, so there's no ramp-up.

Already proven at Arthrex

We ran the Expedited Workflow Pilot and the data maturity work. The results on this page are Arthrex's own, not a case study from another company.

Process before tools

An AI roadmap won't fix broken processes. We start with planning, intake, and review, then add automation where it actually pays off.

Fluent in Aprimo and Adobe

We work across both ecosystems, so our recommendations follow Arthrex's processes, not a vendor's roadmap. Sometimes that means getting more from Aprimo. Sometimes it means bringing in Adobe tools Arthrex already owns, like Workfront.

Where to go next

Six places to pick up, depending on what matters most.

Every recommendation below comes out of the work we did together. Start with whichever one is costing Arthrex the most time. Where a platform is the constraint, we'll say so, whether the answer is in Aprimo, Adobe, or both.

The 6-month targets we recommended: 30–40% faster review and approval, at least 95% SLA adherence on priority reviews, and urgent work held to 10% or less.

Next step

Let's pick the right place to start.

30 minutes with Brian Brownrigg to talk through which of these matters most right now, and what a focused next step looks like.